Using Email Addresses

We can now provide email addresses on CD where they comply with the requirements of the Spam Act.

While all email addresses are listed in the book, those on the CD comply with Inferred Consent of the Spam Act ie they are listed on the company's website. This is roughtly 80% of all firms listed in the directory.

What is "Inferred Consent"?
Consent may be inferred when the person you wish to contact has not directly instructed you to send them a message, but it is still clear that there is a reasonable expectation that messages will be sent.

Other examples of where consent may be inferred are:
When an addressee has conspicuously published their electronic address. In such a case the Spam Act permits commercial electronic messages to be sent to the addressee, if the message relates to the addressee's published employment function or role. If a plumber advertises their email address, it is okay to send them offers of work or of plumbing supplies, but not to send an offer unrelated to their work, such as cheap pharmaceuticals.

Sending Spam Compliant emails
We use and recommend Dilectite for all our email marketing activities. To discuss your online marketing needs, email Markus : markus@dilectite.com.au

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